✦ Now shipping across the UAE

Five minutes in the shower. Grey covered.

Wooly is a hair colour shampoo. Lather it on damp hair, wait five minutes, rinse. Ammonia-free. 
No bowl, No brush, No salon.

10,000+ orders delivered
one bottle, ~20 washes
one bottle, ~20 washes
before the meeting
before the meeting
5 minone wash
Free UAE delivery7–12 business days
5-minute colourOn damp hair
Ammonia-freeNo mixing bowl
VAT includedPrice you see is price you pay
ammonia-free5 minutesone washlasts 2–3 weeksno salonnatural black
How it works

Three steps. Five minutes.

Fits into the shower you already take.

0:00
01

Lather

Put on gloves. Massage into damp hair like your normal shampoo, roots to tips.

0:00 → 5:00
02

Wait

Leave it on for five minutes so every grey strand takes the colour.

5:00
03

Rinse

Rinse with water until it runs clear. Grey covered, in one wash.

Safety first: Wooly contains PPD. Do a 48-hour patch test before first use. Full ingredient list →

Hair colour, minus the hassle
~20washes per bottle
Why people switch

Hair colour, minus the hassle

Box dye means mixing, sectioning and a stained sink. Salon means appointments. Wooly is one bottle you use in the shower.

  • Ammonia-free formula
  • Works inside your normal shower routine
  • No bowl, no brush, no salon visit
  • Colour lasts 2–3 weeks
  • Free delivery to your door across the UAE
Get yours
💌 Real talk

Fan mail wall

Straight from people who switched. Individual results may vary.

Meera, 47
“My daughter thought I came back from the salon. I came back from my own bathroom.”
Meera, 47
Hair Colour Shampoo
Kavita, 41
“I stopped colouring three years ago. Hated the smell, hated the wait. Wooly is just bath time now.”
Kavita, 41
Hair Colour Shampoo
🧡 Why pick us

Easy on you. Easy on time.

Made for the shower

Use it like shampoo. No sections, no clips, no second pair of hands.

Built for busy mornings

Five minutes on damp hair, then rinse. That is the whole routine.

Help on WhatsApp

Ask about patch tests, delivery or anything else before you order.

Questions before you order?
Need a hand?

Questions before you order?

Message us on WhatsApp (Mon–Sat, 10 AM – 7 PM, UAE time). We will help with patch tests, delivery or anything else.

Chat on WhatsApp
Good questions

Frequently asked questions

How do I use Wooly?

Wear gloves. Apply on damp hair and massage like a normal shampoo. Leave it on for five minutes, then rinse until the water runs clear.

How long does the colour last?

Colour lasts 2–3 weeks. Repeat when you see grey coming back.

Do I need a patch test?

Yes. Wooly contains PPD, so a 48-hour patch test before first use is a must.

Is Wooly ammonia-free?

Yes. No ammonia, and nothing to mix.

How many washes do I get from one bottle?

Up to 20 washes per 180ml bottle, up to 22 for short hair.

How long does delivery take in the UAE?

Orders ship from India by international courier. Delivery takes 7–12 business days and is free. You get a tracking link by email once your order ships.

Do prices include VAT?

Yes. Prices include all duties and taxes. Nothing to pay on delivery.

How can I pay?

By card at checkout — Visa, Mastercard and Amex.

What is your return policy?

Opened products cannot be returned. If your order arrives damaged or wrong, report it within 48 hours with a photo and we send a free replacement. Details →

Who is the seller?

Wooly is sold by Conceptive Brains Pvt Ltd.