The Formula

The Formula

What's in the bottle.

Wooly Hair Colour Shampoo is built on a simple belief — that covering grey should not require a chemistry degree, a pair of gloves, or 45 minutes in a bathroom.

The Conditioning Ingredients

Noni Fruit (Morinda citrifolia)
Included in Wooly alongside the colour actives.

Aloe Vera (Aloe barbadensis)
Soothes the scalp, hydrates strands, and provides the cushion that makes Wooly gentle enough for regular use. Deep conditioning from root to tip.

Olive Oil (Olea europaea)
Conditions the hair shaft, adds natural shine, and improves manageability. Every wash leaves hair softer than before.

No Ammonia
Ammonia is what makes traditional dyes smell. It is also what damages the hair shaft. Wooly uses none of it.

How It Works in 5 Minutes
Wooly uses an active pigment system that binds to the keratin in grey hair strands during the 5-minute contact time. One wash gives full visible coverage, and the colour lasts 2–3 weeks before it fades naturally. No oxidative process. No heat required. No mixing.

Manufactured in India
Manufactured by Connoisseur Beauty Pvt Ltd, Prithvi Complex, Kalher, Bhiwandi, Maharashtra. Marketed and sold in the UAE by Conceptive Brains Private Limited, B-5, 201-206 Prithvi Complex, Kalher, Thane, Maharashtra, India. License No. 2021/49. Ships from India by international courier.

Important Safety Information

Wooly Hair Colour Shampoo contains colourant actives including p-Phenylenediamine (PPD) and Resorcinol, which are widely used in professional hair colour products worldwide. These actives work alongside our conditioning ingredients to deliver effective grey coverage.

Patch test required — 24 hours before first use:
Apply a small amount behind your ear or inner elbow. Wait 24 hours. Do not use if you experience irritation, redness, itching or swelling.

  • Keep out of reach of children
  • Avoid contact with eyes — rinse immediately with water if contact occurs
  • Not recommended for use on eyebrows or eyelashes
  • Consult a dermatologist before use if you have sensitive skin or known allergies